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Product Marketing Manager - Game Changing Product

J411768 London London All £55K - £80K / Year

We are seeking a dynamic and innovative Product Marketing Specialist to lead the launch of a Game Changing Hearcare Device.

The device integrates cutting-edge AI-powered audio technology targeting individuals with mild hearing loss. This Game Changing Hearcare Device is manufactured by an immediately recognisable specialist brand within the world of Vision and Hearcare. This role is instrumental in driving the market strategy, messaging, and go-to-market execution for this exciting product that is being launched in the UK & wider Europe.

Core Competencies:

Strategic Thinking: Ability to align product strategies with broader business objectives.
Creative Problem-Solving: Innovative approaches to address customer needs and market challenges.
Collaboration: Strong team player who thrives in a cross-functional, global environment.
Customer Focus: Deep empathy for end-users and a commitment to improving their quality of life.

Key Deliverables:

Comprehensive go-to-market strategy document outlining timelines, channels, and resource needs.
Messaging frameworks tailored to customer segments and integrated with the lens portfolio.
Performance dashboards tracking KPIs such as campaign ROI, product adoption rates, and customer satisfaction scores.
Educational content, including brochures, FAQs, and training modules for internal and external stakeholders.
Successful execution of marketing campaigns and events leading to measurable increases in awareness and sales.

Key Duties

Key Responsibilities:

1.Market Research and Analysis:

• Conduct in-depth market research to identify target audiences, customer personas, and market opportunities for the Game Changing Hearcare Device.
• Analyze competitive landscape and emerging trends in audio technology and eyewear integration.
• Provide data-driven insights to inform product positioning and marketing strategies.

2.Product Positioning and Messaging:

• Develop compelling product positioning that highlights the unique benefits of the Device as a lifestyle solution, enhancing hearing and vision seamlessly.
• Craft messaging tailored to diverse customer segments, emphasizing the integration of audio technology with advanced lens solutions.
• Collaborate with cross-functional teams to ensure alignment in messaging across all channels.

3.Go-to-Market Strategy:

• Design and execute comprehensive go-to-market plans, including launch timelines, promotional strategies, and channel distribution.
• Partner with sales, R&D, and supply chain teams to ensure readiness for product launch.
• Coordinate product training programs for internal teams, retailers, and partners.

4.Marketing Campaign Development:

• Create and manage multi-channel marketing campaigns, including digital, social media, in-store, and event marketing.
• Work with creative teams to produce engaging content, such as videos, brochures, and presentations, showcasing the benefits of the Device.
• Leverage AI and data analytics to optimize campaign performance and ROI.

5.Customer Engagement and Education:

• Develop educational materials and resources to inform customers about the benefits of the Device.
• Partner with customer service teams to address inquiries and gather feedback for continuous improvement.
• Support the organization of product demonstrations, trade shows, and other events to drive awareness and adoption.

6.Performance Measurement:

• Track and analyze key performance indicators (KPIs) related to product adoption, customer satisfaction, category penetration, and marketing effectiveness.
• Provide regular reports and recommendations for ongoing optimization.

Specific Skills:

1.Technical Skills:

• Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
• Experience with CRM platforms (e.g., Salesforce) and campaign management tools.
• Data analysis and visualization skills (e.g., Tableau, Power BI).

2.Communication Skills:

• Ability to craft clear and compelling messaging tailored to varied audiences.
• Strong presentation and public speaking abilities for product launches and stakeholder engagements.

3.Project Management:

• Expertise in managing complex projects with cross-functional stakeholders.
• Strong organizational skills to handle multiple priorities and deadlines.

4.Market Acumen:

• Deep understanding of customer behavior and market dynamics in the healthcare, eyewear, or audio technology sectors.
• Ability to anticipate market trends and adapt strategies accordingly.

Package and Benefits

• Sales upto £72k
• Annual Bonus 10%
• Excellent corporate package

Key Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree is a plus.
• 3+ years of experience in product marketing, preferably within the healthcare, technology, or consumer goods industries.
• Proven track record of launching innovative products and driving successful go-to-market strategies.
• Strong understanding of customer segmentation, value propositions, and integrated marketing campaigns.
• Excellent communication, presentation, and storytelling skills.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems.
• Ability to work collaboratively in a cross-functional, global environment.
• Passion for innovation, technology, and improving quality of life through meaningful solutions.